Editor’s note: Arachnophonia (“Arachno” = spider / “-phonia” = sound) is a regular feature on our blog where members of the UR community can share their thoughts about resources from the Parsons Music Library‘s collection.
All links included in these posts will take you to either the library catalog record for the item in question or to additional relevant information from around the web.
Today’s installment of Arachnophonia is by student assistant Elina (class of 2029) and features a book about the intersection of Taylor Swift, pop culture, and business. Thanks, Elina!
There’s Nothing Like This: The Strategic Genius of Taylor Swift by Kevin Evers
Finance bros and Swifties (Taylor Swift’s fans) usually don’t mix. One’s busy crying to heartbreak songs, the other’s checking the stock market a bit too much. But the book titled There’s Nothing Like This: The Strategic Genius of Taylor Swift by Kevin Evers might just bring them together. It’s the rare book that proves that Taylor Swift is not just on top of the charts, but she is also running a billion-dollar brand.
The author Kevin Evers is an editor at Harvard Business Review and this book has been featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more. The book was named to the Financial Times “What to Read in 2025” list and was also named one of the “Thirty books we’re excited to read in the first half of 2025” by The Sydney Morning Herald.
There’s Nothing Like This unpacks the calculated plan behind Swift’s every move, from re-recording her albums to forming a direct relationship with her fans that beats any thriving company’s customer loyalty strategy. Her fans will love seeing how her methods fit into the business world and anyone interested in marketing or entrepreneurship will be surprised by her strategy.
This book connects two worlds: pop culture and business. It’s written in a way that is fun, easy to follow and you don’t have to have any prior knowledge of marketing to get it. Whether you are a Swiftie who wants to learn more about the behind the scenes of what she does or a finance bro who admires good and successful business strategies, this book shows that Taylor Swift’s success isn’t just luck, it’s a combination of smart moves and understanding of marketing. She truly is a mastermind.
