{"id":6896,"date":"2025-10-27T09:00:36","date_gmt":"2025-10-27T13:00:36","guid":{"rendered":"https:\/\/create.richmond.edu\/parsons\/?p=6896"},"modified":"2025-10-15T12:53:06","modified_gmt":"2025-10-15T16:53:06","slug":"arachnophonia-theres-nothing-like-this-the-strategic-genius-of-taylor-swift-by-kevin-evers","status":"publish","type":"post","link":"https:\/\/create.richmond.edu\/parsons\/2025\/10\/arachnophonia-theres-nothing-like-this-the-strategic-genius-of-taylor-swift-by-kevin-evers\/","title":{"rendered":"Arachnophonia: “There’s Nothing Like This: The Strategic Genius of Taylor Swift” by Kevin Evers"},"content":{"rendered":"

Editor\u2019s note:<\/strong> Arachnophonia<\/a> (\u201cArachno\u201d = spider \/ \u201c-phonia\u201d = sound) is a regular feature on our blog where members of the UR community can share their thoughts about resources from the Parsons Music Library<\/a>\u2018s collection.<\/p>\n

All links included in these posts will take you to either the library catalog record for the item in question<\/a> or to additional relevant<\/a> information from<\/a> around the web<\/a>.<\/p>\n

Today\u2019s installment of Arachnophonia<\/a> is by student assistant Elina (class of 2029) and features a book about the intersection of Taylor Swift, pop culture, and business<\/a>. Thanks, Elina!<\/em><\/p>\n

There’s Nothing Like This: The Strategic Genius of Taylor Swift<\/em> by Kevin Evers<\/strong><\/a><\/p>\n

\"There's<\/p>\n

Finance bros and Swifties<\/a> (Taylor Swift\u2019s fans) usually don’t mix. One\u2019s busy crying to heartbreak songs, the other\u2019s checking the stock market a bit too much. But the book titled There\u2019s Nothing Like This: The Strategic Genius of Taylor Swift<\/em><\/a> by Kevin Evers might just bring them together. It\u2019s the rare book that proves that Taylor Swift is not just on top of the charts, but she is also running a billion-dollar brand.<\/p>\n

The author Kevin Evers is an editor at Harvard Business Review<\/a> and this book<\/a> has been featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more. The book was named to the Financial Times “What to Read in 2025” list and was also named one of the “Thirty books we’re excited to read in the first half of 2025” by The Sydney Morning Herald. <\/p>\n

There\u2019s Nothing Like This<\/a><\/em> unpacks the calculated plan behind Swift\u2019s every move, from re-recording her albums to forming a direct relationship with her fans that beats any thriving company\u2019s customer loyalty strategy. Her fans will love seeing how her methods fit into the business world and anyone interested in marketing or entrepreneurship will be surprised by her strategy. <\/p>\n

This book<\/a> connects two worlds: pop culture and business. It\u2019s written in a way that is fun, easy to follow and you don\u2019t have to have any prior knowledge of marketing to get it. Whether you are a Swiftie who wants to learn more about the behind the scenes of what she does or a finance bro who admires good and successful business strategies, this book shows that Taylor Swift’s success isn\u2019t just luck, it\u2019s a combination of smart moves and understanding of marketing. She truly is a mastermind. <\/p>\n","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: Arachnophonia (\u201cArachno\u201d = spider \/ \u201c-phonia\u201d = sound) is a regular feature on our blog where members of the UR community can share their thoughts about resources from the Parsons Music Library\u2018s collection. All links included in these … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15223,15242],"tags":[61217,232024,38100,10,232132,120807,232127,232128,232130,232131,230725,92839,61312,15334,162669,232129],"class_list":["post-6896","post","type-post","status-publish","format-standard","hentry","category-collection","category-promotional","tag-arachnophonia","tag-arachnophonia-25-26","tag-book","tag-books","tag-business","tag-country-music","tag-elina","tag-kevin-evers","tag-music-business","tag-music-entrepreneurship","tag-music-history-and-criticism","tag-music-marketing","tag-pop-culture","tag-popular-music","tag-taylor-swift","tag-theres-nothing-like-this"],"_links":{"self":[{"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/posts\/6896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/comments?post=6896"}],"version-history":[{"count":4,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/posts\/6896\/revisions"}],"predecessor-version":[{"id":6902,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/posts\/6896\/revisions\/6902"}],"wp:attachment":[{"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/media?parent=6896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/categories?post=6896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/create.richmond.edu\/parsons\/wp-json\/wp\/v2\/tags?post=6896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}